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Dept to set to work for Triumph Motorcycles

After a pitch, agency network Dept was chosen as strategic online partner for the British company Triumph Motorcycles. The Dept agencies Building Blocks, Tam Tam and Expand Online have been engaged to develop and roll out the complete digital experience in 55 different countries.

The three agencies will combine creativity, data and technology to increase the online presence of the British make worldwide online. The project will kick off with the design of a self service environment and an umbrella strategy in the area of search engine optimization. At the same time, an omnichannel programme will be rolled out in order to increase the digital presence of the make.

Max Pinas, Creative Director at TamTam (part of Dept): “By combining all the expertise that we as Dept have under one roof, we can fulfil the role of digital partner with regard to all the various expertises. We look forward to setting to work together.”