The new simplistic identity provides an open canvas for stunning motion and rich interaction, the website engages the visitor with the stage production, the world of Opera & Ballet and the brand. The online environment makes an immersive experience that’s needed to trigger visitors to buy tickets for a stage production. The goal was to convert existing and new visitors as subscribers to the The Dutch National Opera and Ballet.
The design of the website is highly visual and interactive. Slow motion films of both art forms convince visitors to experience the stage performances in person. Plain navigation allows visitors to speed up the ticket purchase process. A clear calendar with easy navigation also gives visitors access to the current and accurate information. ‘Superior Simplicity’ The sober, almost bare translation of the identities concept is translated seamlessly to the website through it’s richness, and elegant movements of interaction. The website can be experienced on all devices; just as art should be enjoyed by everyone.